Founded in 2012, the Secret 7” collective mixes art, music and charity. Every year, they choose 7 titles of world famous musicians and press each one 100 times to 7” vinyl, later customized by international artists. All profits are later donated to causes previously curated by Secret 7”. Since its creation, the collective has produced 3,500 one-of-a-kind records and raised over £175,000.
In 2018, the charitable and artistic initiative Secret 7” has launched a new form of fundraising to benefit Mind, an NGO working for the well-being of mentality ill persons. Named “Planar 1/1”, the project brings together ten international artists, including French illustrator and graphic designer Jean Jullien, around the personalization of turntables, intended for a charity auction.